News and insights

Black Friday and end-of-year sales present a massive opportunity for brands to boost visibility and drive revenue. On Black Friday alone, online spend reached over $10.8 billion. During such a competitive period, it’s hard to get your products in front of shoppers.

In June 2025, the EU appeared close to finalising the Green Claims Directive, a binding framework for voluntary environmental claims. However, just before negotiations were due to conclude, the European Commission paused the process.

Today’s shoppers are informed, intentional, and increasingly unwilling to accept vague sustainability claims. A recent survey found that 77% of Millennial and Gen Z consumers prefer sustainable brands, and 65% are willing to pay more for eco-conscious products.

Oceans remain among the most popular travel destinations in Europe and North America. But while we cool off in the salty water, one thing often goes unnoticed: plastic has long become part of this ecosystem.

The fashion industry is one of the world’s most polluting sectors. Clothing production alone accounts for 10% of global greenhouse gas emissions, a figure that could more than double by 2050 as fast fashion accelerates manufacturing and consumption.